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Coca-Cola® Wozzaah Ignites African Spirit With Limited Edition Beverage Launch

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Launch event

Port Harcourt, Nigeria – Coca-Cola® has launched its latest limited-edition beverage, Coca-Cola® Wozzaah Zero Sugar, marking a significant milestone as the first release of Coca-Cola® Creations in Nigeria.

This vibrant drink, unveiled on October 13th, 2024,  is a celebration of African culture and creativity, blending unique flavors with immersive experiences.

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Wozzaah captures the essence of the continent’s rich heritage, offering a unique blend of flavors inspired by diverse cultures, landscapes, and rhythms.

The drink features a fresh twist on the classic Coca-Cola taste, infused with tropical notes, exotic fruits, and unique spices, promising to captivate both local and international palates.

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The packaging showcases contemporary typography and a vibrant explosion of colors that embody the dynamic nature of African culture.

This visually stunning presentation acts as a storytelling canvas, inviting consumers to appreciate the myriad of artistic expressions that Africa has to offer.

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Coca-Cola has partnered with renowned Nigerian artist Lojay, a prominent figure in the Afrobeats genre, to infuse the launch with authenticity and artistry. Lojay’s dynamic energy represents a generation that celebrates and redefines African culture through music and art.

Soji Omoigui, Senior Frontline Marketing Manager for Coca-Cola Nigeria Limited, expresses her enthusiasm: “Introducing Coca-Cola® Wozzaah marks an exciting chapter for us in Nigeria. This limited-edition release is a tribute to the rich tapestry of African culture, embracing innovation and creativity. Lojay’s dynamic energy adds an authentic touch to our launch, promising unforgettable experiences for our Gen Z consumers.”

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The launch event in Port Harcourt radiated energy, showcasing top artists like Lojay who captivated the audience. The festive gathering honored local community ties and fostered dialogue around cultural expression.

The campaign incorporates a blend of digital and physical experiences to engage consumers. Coca-Cola® Wozzaah aims to create memorable interactions that transport consumers into the heart of African culture, inspiring them to explore, celebrate, and share their heritage.

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In collaboration with WafflesnCream, Coca-Cola® offers exclusive merchandise that reflects the vibrancy of African culture.

These items are available online with nationwide delivery, ensuring fans can carry the Wozzaah experience into their everyday lives.

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This initiative aligns with a growing trend where brands merge lifestyle narratives with their products, deepening connections with consumers and positioning themselves as champions of local creativity. Coca-Cola® Wozzaah stands as more than just a drink; it symbolizes cultural pride, innovation, and the rich heritage of Africa.

Coca-Cola’s commitment to cultural relevance resonates with a generation valuing authenticity and connection.
By merging sensory experiences with cultural narratives, Coca-Cola ensures that each encounter with Wozzaah remains unforgettable, fostering community among those who share a love for their heritage.

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Coca-Cola® Wozzaah is poised to make a significant impact, embodying a powerful narrative of cultural appreciation and community connection.

This inaugural creation reflects Africa’s unique flavours and innovative spirit, inviting everyone to celebrate the continent’s artistic diversity.

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