‘The Hive’ By Providus Is Lagos’ New Melting Pot For Lifestyle

Since the Easter 2024 weekend, social media has been agog with pictures from an event tagged ‘The Hive.’

In many cases, a simple hashtag, #TheHivebyProvidus were just attached to pictures of people shopping, eating, having fun and generally letting their hair down in the middle of an extended heat wave. Many not within Lagos have asked, what is ‘The Hive?’

Is it a new movement or campaign? The answer is no. It is a one-stop shop for all things lifestyle, a melting pot of sorts that allows for a mash-up of experiences for all people.

‘The Hive’ by ProvidusBank, which was held on Saturday, March 30, was an exhilarating three days of fun, food, fashion, entertainment, and all things lifestyle. In reality, it was the ultimate lifestyle fiesta.

Held over three exhilarating days, it emerged as a testament to the vibrancy and dynamism of  Nigeria’s cultural landscape. Attendees from all walks of life converged to experience a diverse array of activities, from shopping among unique vendors to indulging in culinary delights and immersing themselves in captivating entertainment.

Day One: Unveiling ‘The Hive ’Day one kicked off with a bang as attendees flocked to shop among unique vendors and indulge in a variety of culinary offerings.

The Kids Village was a hub of non-stop fun with activities ranging from bouncy castles to face painting, ensuring that every child could participate and enjoy the festivities to the fullest.

Wellness expert Jade Phillips led a masterclass on relaxation techniques, while Chef Chi demonstrated the art of cooking.

Renowned fashion designer Ugo Monye shared his insights, and the night ended with electrifying performances by EDM DJs and DJ Obi.

Day Two: A Day of Enrichment and Entertainment Day Two saw a continuation of the excitement, with attendees enjoying more shopping, delicious food, and engaging activities at the Kids Village.

Kitchen Muse’s Bukie Akinmade hosted a cooking master class, while beauty expert Banke Meshida showcased beauty tools and techniques.

The runway came alive with collections from Trax Apparel, Henri Uduku, and Mak Afrika. The day concluded with a Fireside chat on digital commerce and a high-energy performance by DJ Dope Caesar and Teni.

Day Three: A Grand FinaleOn the final day, the event reached its peak with a fresh lineup of vendors, delectable food options, and engaging activities for children. Fashion masterclass by Kolapo Olabintan, cooking demonstrations by Chef  Yeide Kuti and Dr. Chef  Chi, and hair styling tips by Kotty Signature kept attendees entertained and informed.

The runway featured stunning collections from Titi Belo, Jon Pelumi, Cladini, and Ohlanna, the runway was graced by the presence of  ProvidusBank staff, showing their support for the talented fashion designers and adding an extra touch of elegance to the event.

The day ended with a Fireside chat on leadership and management with es-teemed guests Toju Foyeh, Tosin Ogun-dadegbe, Dimma Umeh, Steve Harris, and Abiodun Ariyo, Head – Export Business from ProvidusBank.

Followed by a captivating performance by DJ Consequence and Tiwa Savage.‘The Hive’ by ProvidusBank event was a resounding success, bringing together industry experts, creatives, and enthusiasts in a vibrant and dynamic environment.